Here we go again

For the second straight year, Pepsi is giving away iTunes downloads to improve their sales during the dead of winter. The actual promotion apparently starts January 31st. We’ll have to see how long it takes the Pepsis with the promotional caps to show up in the Los Angeles area. (Last year it took about six weeks from the time the promtion started nationwide, because the local Pepsi bottler was running a promotion of their own.) But the good news for me is that the caps are supposed to be on 20-ounce bottles of all Pepsi products, including Wild Cherry Pepsi — and Mountain Dew Code Red, although I don’t recall ever seeing that in a 20-ounce bottle.

I’m not sure how many baseball songs have been added to the iTunes Music Store since last year, but I guess I’ll find out. It’ll be fun!

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