From The Onion.
Here’s a real story about the identity change. The money quote is “‘We even
had research that showed when fans spoke glowingly about the organization, they used Rays,’ [team president Matt] Silverman said. ‘When they were being critical of the organization, they referred to us as the Devil Rays.'”
This blog plans to continue using “Devil Rays,” especially when this blog is being tongue-in-cheek, which happens a lot.