A definite Blue Jays difference

From the blog Torontoist, here is a great 1980 advertisement for Toronto Blue Jays-branded food items, exclusively available at Dominion supermarkets. The products are mostly of the “if you enjoy it at the ballpark, you’ll enjoy it at home” variety, but there are a couple of outliers: granola bars? Peanut butter?

There’s also milk in a Blue Jays logo glass. I assume that’s because they were selling Blue Jays glassware in the stores; however, I’d like to think it was a near-last-minute addition during the photo shoot when someone decided that, with the kids depicted eating baseball stadium “junk food” (a hot dog, popcorn, and potato chips), there should be some indication that they might be consuming something healthy at some point in the near future.

Despite having taken a year of French in college, I don’t remember having seen the French word for “peanuts” before — not even at Olympic Stadium in 2004 — and now that I see it on these packages, “arachides” is a little too close to “arachnids” for comfort. There better not be spiders roasted in those shells!

Takin’ care of business

Before Channel 44 in Chicago was a Spanish-language station, it was the broadcast home of the White Sox, and clearly didn’t have as big a budget as the broadcast home of the Cubs across town. (This was edited

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from a YouTube file — a commenter on YouTube already noted the small number of people in the Comiskey Park bleachers in the shot where folks are scrambling to pick up a home run ball.)

Here’s a dangerous precedent

Behind the baseball box scores in today’s Los Angeles Times, there was the outline of a bat — I mean the mammal, not the baseball implement. In particular, it was a certain trademarked bat shape that I guess is supposed to remind us of a movie that opened today (no, not “Sisterhood of the Traveling Pants,” which has been open for a couple weeks now). Actually, there was a separate ad for that movie at the bottom of the page, if you missed the point. There was also a little disclaimer: “The shadowed image is an advertisement.”

Are we to assume that the L.A. Times sees the baseball box scores as so unimportant that they’re eligible to have advertising sold within them, or would they be willing to give the same treatment to any editorial matter for the right price? Perhaps I’ll see if they’ll accept advertising for baseballrelated.com within “Mallard Fillmore,” which could only improve that particular comic strip.

And the figurine is going for big bucks on eBay

Back in the olden days, before they had cast members of “Desperate Housewives” on the cover every other week, TV Guide always contained a lot of ads for local TV stations. This is because they would trade out advertising space in the magazine in exchange for the stations running commercials for TV Guide.

This is the best baseball-related local TV Guide ad I’ve found in my collection; it’s from Saturday, May 18, 1968, and is the work of WJIM-TV in Lansing, Michigan, which is now called WLNS.

Channel 6 viewers that day saw the Senators beat the Tigers. Just a bump in the road for Detroit, though, on their way to winning the pennant and the World Series.

Original comments…

Jason: I can’t tell…is that a bobblehead or a figurine? Either way, it would be a great giveaway this season!

Jim: I’m pretty sure it’s a figurine, because it looks like the bat is attached both to the paws and the head, which would make it hard for the head to bobble. But remind me next time you’re going to be in my apartment, and I’ll let you take a closer look at this TV Guide ad.

Jason: Well, I actually looked up on eBay, but this was the only Detroit Tigers figurine they had: